There are many ways to measure a company’s success. In my view, however, a truly successful company is one that finds a way to return some of its rewards to the communities in which it operates. I feel a company cannot consider itself truly successful unless it makes an active effort to give back.
It’s for this reason that I feel so strongly about Corporate Social Responsibility. I see so much opportunity for Crown – and the corporate community at large – to use some of our monetary successes together with the energy of our spirited worldwide staff to benefit others.
Being a socially responsible corporation can manifest itself in many ways: contributing money or efforts to needy causes; helping protect the environment; making a better workplace for the employees, enhancing educational opportunities and numerous other activities. All of these have the goal of making life better for all we come in contact with.
It’s my hope that we can set an example to other companies by demonstrating that these contributions will actually create a very well-rounded company in which both management and staff can take great pride. But more importantly, we believe that all our commercial activities should be balanced with compassionate actions to make the world a better place for future generations.